Hair Business Marketing Guide - The Differences Between Branding, Marketing & Advertising
The difference between branding, marketing, and advertising is huge. don’t think they're all the same. if you're a little bit confused on what makes what and why all of these aspects of your hair business are important and how important it is to build the foundation strong before you even dive into scaling the hair business, growing the hair business, launching the hair business.
The Heart Of Your Hair Business - What Exactly Is Branding Mean For Your Hair Business
Most of you think branding only consists of your colors and your logo. however the true definition of branding is much deeper than that, branding is the thing that separates you from the rest. branding is the thing that people think about when they hear your name when they see your content. when they see your hair business, your websites, your emails, when other people are discussing your name, your brand. what is being said, what is being thought about, and what is being remembered that is branding. let’s break it down a little bit more, for example, comparing a few different big brands. take Walmart vs Target, these are both two very big convenience stores/groceries/clothing/electronics stores. when you thought of these two stores, you thought of those things that make what they are because of their branding. because of what has been repeatedly done. branding is what you do to make people think of you in a certain light. it's how you communicate through your copy, it is the experience that you offer your customers and your potential customers. it is how you present your content, how you articulate your words, the customer service that you provide, all of those things go into this big old pot called branding.
Branding and targeting go hand in hand. let's get a little bit into targeting. branding will make even more sense when you are trying to figure out who you want to target, think about what brand do you want to build. and when you think about what brand do you want to build, think about who you're targeting. they are like twins. they are in the womb together. figuring these two things out simultaneously the majority of the time. This is why targeting is important because most people go into the hair business under the false impression of targeting everybody as their client. but the truth is if you try to target everybody, you are not targeting anybody.
Don’t skip this step, because how are you going to market if you don't know who you're targeting to and you haven't figured out the branding that's going to separate you from your competitors. Branding is what is separating you from others, branding is done repeatedly, it is not a one-time thing. be transparent, be consistent, be helpful, with great quality. when people see your hair brand on Instagram, Twitter or any social media, they can immediately know who you are.
The Soul Of Your Hair Business - Marketing
Marketing is how you are getting in front of your audience. how are you communicating with your audience. most of you are marketing on Instagram, when you're marketing your wig products, your services on Instagram, that is how you've gotten in front of your audience. or it could be Twitter/Pinterest/email/SMS/Youtube marketing or any other social media marketing, you are getting in front of your audience. this is how you are leveraging your brand in front of your potential clients or customers. that is marketing.
The Spirit Of Your Hair Business - Advertising
Advertising is expanding the reach of your marketing. you may do free advertising or most of the time it's going to be paid advertising, like Facebook ads, influencer marketing. influencer marketing is marketing and advertising. because the form of marketing is by using an influencer. but the benefit of that is reaching the masses that is why people invest in influence and marketing for the reach.
At the beginning of your hair business, you may be doing a lot of marketing, because you're trying to get things off the ground. you're doing everything organically, you got to put in that footwork in the beginning. that's how you start. but when you start reinvesting in the hair business, that's when you put the money towards advertising.